Brian Tremblay shares marketing tips with local entrepreneurs

Feb. 25, 2010

During his 17 years in business, Brian Tremblay has made mistakes. And he’d be the first to admit it.
   
But out of the missteps has come a better understanding of how to succeed in the ever-changing world of commerce.
   
Tremblay, owner of Brian Tremblay Photography, spoke of these lessons to a group of more than 120 entrepreneurs at the Marconi Club Feb. 24. The event was organized by Terri Chiarello, Small Business Advisor for Enterprise Centre Sault Ste. Marie.
   
The seminar dealt with steps that need to be taken before a business can be marketed effectively.   
   
“You first have to focus on who your clients are and why they need your business,” said Tremblay. “Once you have that down, then you can start marketing.”
   
As for the costs that are usually associated with promoting a business, Tremblay believes they can often be justified as a method of helping it stay afloat and prosper.
   
“Marketing isn’t an expense, it’s an investment,” he said evenly.
   
During the current economic climate, it’s especially critical that firms do what they can to keep their doors open, added Tremblay.
   
“I think the road to economic recovery lies in small business,” he said. “It’s vitally important that entrepreneurs succeed.”
   
By providing training seminars, business planning and other aid to entrepreneurs, Enterprise Centre Sault Ste. Marie is working to expedite the economic recovery in the city and region.
   
To learn what ECSSM can do for your business, ontact Terri Chiarello at 759-2616 or t.chiarello@ssmedc.ca.
   
Enterprise Centre Sault Ste. Marie is the small business wing of the SSM Economic Development Corporation.